The Search Engine Marketing (SEO) Strategy, which is the plan to improve a website's ranking in search results, such as on Google. The goal is for the website to appear higher so that more people can find it when searching for something related. This is done through various techniques, such as:

Choosing appropriate keywords that users are searching for.

Improving the speed and functionality of the website.

Creating quality content (articles, pages) that answers audience questions.

Acquiring links from other reputable websites.

In simple terms, SEO helps make a website more visible and useful to users and search engines.

Promoting, for example, a landing page or a website on Google

can be a challenge, but there are various steps you can follow to improve its visibility in searches. Here are some tips:

Make sure your page is optimized for search (SEO):

Use appropriate keywords for your page content.

Incorporate meta tags such as title, description, and keywords.

Ensure your page has a search engine-friendly structure.

Create quality content:

Quality and frequently updated content is an important factor for SEO.

Incorporate keywords into your content, but do it naturally and helpfully for the user.

Use Google Search Console:

Sign up for Google Search Console to monitor your page's performance in search.

Submit your sitemap to inform Google about your pages.

Build backlinks:

Gain backlinks from reputable sources related to your field.

Encourage others to link to your landing page.

Use Google Ads:

Create ad campaigns with Google Ads to have your page appear at the top of search results.

Social networks:

Share your page on social networks to increase its visibility.

These are some basic steps you can follow. Remember that achieving high visibility requires continuous effort and patience.