We use paid advertisements on search engines (like Google Ads). We appear directly in the top results based on the keywords we target. We use tools like PPC (Pay-Per-Click).

Key Differences:

SEM: It is an immediate solution, but paid. When the ads stop, the visibility stops as well.

SEO: It is a long-term solution and builds steady traffic, but requires time and patience.

Cost: SEM costs money directly (per click or impression), while SEO requires time investment.

Beginner Examples:

SEM Suggestions:

Use Google Ads and start with a small daily budget to see results.

Choose keywords relevant to your product/service, e.g., "buy shoes online."

Create ads with catchy titles and offers, e.g., "20% off your first shoes."

SEO Suggestions:

1. Write articles for your page with useful content that includes keywords.

2. Improve the structure of your website to be mobile-friendly.

3. Request backlinks from reputable websites to increase your page's credibility.