The Content Marketing Strategy is the strategy for creating and promoting content that interests your audience. The goal is to attract and retain customers through quality content.

Content can include articles, videos, images, e-books, or social media posts.

You need to understand what your audience wants to read or see. The content must be useful, enjoyable, and address the audience's questions.

A good example is to write guides or tips on topics that interest your customers. Consistency in content creation (e.g., 1 article per week) is important. When the content is good, customers start to trust your business. This strategy works best in the long term, building relationships with your audience. Content can also help you rank higher in search engines (SEO).