Digital Marketing Automation is the use of tools and software to automate marketing processes such as sending emails, posting on social media, or tracking customer behaviors. Simply put, it makes your life easier by taking over repetitive tasks mechanically.

Examples:

Automatic emails sent to new customers who sign up.

Notifications to customers when they abandon their shopping carts.

Posts on social media at scheduled times.

How do we use Digital Marketing Automation?

Automatic Email Sending (Email Automation)

Create "email series" (drip campaigns) that are automatically sent to your users.

Example: When someone signs up for your list, they may receive:

Day 1: Welcome.

Day 3: An offer or discount coupon.

Day 7: A reminder to check out your products.

Automated Social Media Posts

Use tools like Hootsuite or Buffer to schedule your social media posts.

Example: If you have offers or events, you can schedule them to be published at the right time.

Content Personalization

With the help of tools like HubSpot or ActiveCampaign, you can send customized content based on your customer's preferences.

Example: If someone frequently visits product page A, you can send them related offers.

Automatic Notification that prospective buyers may have forgotten to complete the purchase process

Use tools that automatically send reminders to customers who left products in their cart.

Example: Send an email with the message "Did you forget something in your cart?" and maybe give a small discount code.

Customer Behavior Analysis

Use analytics tools that track what your customers are doing on your website. Based on this data, you can design automated actions.

Example: If someone views a product multiple times, send them an email with a special discount.

Chatbots

Integrate a chatbot on your website to automatically answer customer questions, even when you're not online.

Example: If a customer asks about business hours or product availability, the chatbot can respond immediately.

Automatic Lead Generation

You can create forms that collect customer information and then automatically start a campaign for them.

Example: When someone fills out the registration form, they receive a welcome email.

CRM (Customer Relationship Management) Integration

Combine your automation tools with your CRM (like Salesforce or Zoho). This way, every time someone takes an action, the customer's record will be automatically updated.

Advantages of Digital Marketing Automation:

Time savings: You don’t have to do repetitive tasks over and over again.

Better customer experience: Customers receive personalized and timely information.

Increased sales: Automated reminders and offers lead to more purchases.

More targeted campaigns: With the data you collect, you can design better strategies.