Affiliate Marketing is a method of promoting your products or services through partners (affiliates), who earn a commission for each sale, click, or other action that results from their promotional efforts.

Essentially, you enable partners (bloggers, influencers, websites) to promote your products, and you reward them only when they achieve a result.

How does it work?

Creating an Affiliate Program

Use platforms like ShareASale, ClickBank, or Amazon Associates to create an affiliate program.

If you have your own website, you can install a plugin (e.g., AffiliateWP for WordPress).

Finding Partners (Affiliates)

Reach out to influencers, bloggers, or communities that have an audience similar to your target group. They will promote your product through blogs, social media, or YouTube channels.

Providing Materials to Affiliates

Create banners, links, and product descriptions that your partners will use. This facilitates the promotion of your products.

Commission

Your partners earn a percentage from the sale (e.g., 10-20%). If there is no sale, there is no cost to you.

Tracking Results

With special tools and links (tracking links), you can see where each sale originated and how many customers came from your partners.

How to use Affiliate Marketing for your own products?

Start with a few products: If you have your own website or online store, put your core products in an affiliate program.

Focus on partners with a similar audience: If you sell fitness products, collaborate with influencers who deal with fitness.

Offer a competitive commission: A good percentage (e.g., 15%-30%) will attract more partners.

Maintain transparency: Clearly tell partners what they will earn and provide them with the necessary tools for promotion.

Advantages of Affiliate Marketing:

Easy management: With the right tools, affiliate marketing works almost automatically.

Low risk: You pay only when there’s a result.

More visibility: Your partners reach audiences that you might not be able to on your own.