Theoretical approach to digital marketing, terminology

Digital Marketing from A to Z: Essential Concepts and Terminology

Digital Marketing Strategies – Digital Marketing Strategy

Digital Marketing is the promotion of products, services, or ideas through the internet and digital media. It includes the use of tools such as websites, social media (e.g., Facebook, Instagram), search engines (Google), email, and online advertisements.

The aim is to bring businesses closer to their audience, increase their visibility, and achieve sales or other goals. It is a modern and cost-effective way of marketing that can be easily measured, allowing entrepreneurs to continuously improve their results.

Digital Marketing Strategy is the overall plan that a business follows to promote its products or services through the internet. It involves selecting the appropriate general methods that will provide us with the optimal result in promoting and selling our digital products depending on the case.

The goal of the strategy is to reach the right message to the right people at the right time in the medium to long term, using the internet in an effective and economical way.

Below, we will briefly address the types of digital marketing strategies that are mainly applied in businesses and we will also refer to the tactics that will support the aforementioned strategies.